Mary Marita is Senior Vice President and COO at Benjamin Rose Institute on Aging. She has 22+ years of executive and administrative leadership in the aging field including long-term care and community-based organizations and is a Licensed Nursing Home Administrator. In 2012, Marita was recognized by Crain's in the 40 Under 40 awards and was honored as a YWCA Woman of Professional Excellence. Lisa Weitzman is the Benjamin Rose Institute Care Consultation Manager of Business Development. She holds an LISW-S license and Dementia Care Specialist certification. She has a passion for social justice and the social determinants of health as they pertain to older adults aging well in the community.
Senior Placement Services
No Service Fees
Find Senior Living and Care Options
Making the right care decision for your loved one can be a daunting task filled with stress, tension and pressure. There are so many assisted living, memory care, nursing, and other care options available in Greater Rochester Area - the terminology is often unfamiliar. Senior Care Authority® will streamline the process to make it easier for you to make an informed decision.
Our national team of Senior Care Advisors spends countless hours inspecting locations, from mid-to-larger size communities as well as smaller, residential care homes, meeting the staff and reviewing state reports to advise you of any citations that may have been issued against a particular location.
A Senior Care Advisor will meet personally with you to discuss your options, accompany you on visits to locations and ensure that all your questions are answered. The hallmark of our service commitment is that we are by your side every step of the way. We would be happy to put you in contact with an advisor in your area who will provide you with expert advice on any of the assisted living locations listed in our directory of locations.
“8 Steps to Senior Placement”
Elder Care Consulting
Service Fees May Apply
Get individualized assistance with your loved one
Sometimes our families just need more help with challenging transitions and decision-making. This may include facilitating essential conversations between family members, home care agency or caregiver selection, connections to valuable resources or regular visitations with a loved one providing "peace of mind" to family members when they are unable to visit themselves.
It can be comforting to have someone partner with you who is outside the emotional landscape of the family, doing research, talking to providers, organizing paperwork, or finding those "needle in a haystack" resources. A go-to person you can turn to when things get overwhelming. Whatever the need, we can customize our services for your family or provide you with vetted referral sources.
“8 Additional Ways We Can Help You”
Top 10 signs your loved ones may need senior care
Increased falls or risk of falls
Wandering from home
Wearing the same clothes multiple days
Frequently forgetting to take medications
An unsafe/unclean home
Difficulty with one or more activites of daily living such as bathing, preparing meals, toileting.
Need for nighttime supervision that cannot be met by in-home caregiver.
Repeating questions and multiple phone calls with the same questions.
Not eating or drinking fluids regularly
Unsafe behavior (leaving the stove on, exterior doors opened)
We Do The Homework For You
Our process is aimed at relieving you of the stress and confusion in finding the right care needs.
In our initial conversation, we will seek to get a comprehensive understanding of your elder care needs, answer your questions and set up a time to meet with you.
We meet with you personally and present the senior living alternatives that provide the safety, care, and comfort you expect and that meet your location and affordability requirements.
After identifying the providers that will meet your needs, we schedule tours and accompany you to each community. Once your selection is made, we can assist with the paperwork and arrangements for moving.
We will follow up with you to ensure that the location chosen is meeting the care, comfort, and safety needs of your loved one. We are always available to answer any questions you might have free of charge.
About Mike Kearney
After working for more than 30 years in the corporate world, Mike Kearney has found a way to use his life experiences to help others who are facing life changing decisions for themselves or a family member.
“I have been looking for a career that would allow me to use the skills and experience gained in a long career in sales and marketing to help seniors in need. Senior Care Authority has given me the opportunity to use my strengths and do something good for families.”
Mike returned to the Rochester NY area where he grew up after more than 25 years away. An important part of his decision to return to Rochester was to be closer to his extended family, including aging parents. “I am blessed to come from a large and close family. As our first grandchild arrived, my wife and I realized we could not be happy seeing our grandchildren only a few times a year. At the same time, we both had aging parents and it was important to us to be able to spend more time with them while we still had that opportunity. During this time, we have seen friends and family experience very difficult times making decisions regarding aging loved ones and their ability to age in place.”
Mike’s background in sales and marketing positions him well for assisting seniors to find the right fit. Mike now spends much of his time touring and reviewing local living communities – including assisted living, independent living, dementia and memory care, and residential care homes. He then meets one-on-one with families to assess their needs. He accompanies them on tours of pre-approved facilities, assists them with their negotiations and paperwork, and follows up with the client once the placement has been made.
There is no cost to families for Mike’s placement services. Instead he earns a fee from the facility after a placement is made.
Certified Senior Advisor (CSA)®
Earners of the Certified Senior Advisor (CSA)® designation have demonstrated advanced knowledge in the multiple processes of aging. CSAs understand how to build effective relationships with older adults because they have a broad-based knowledge of the health, social and financial issues that are important to older adults. Through certification, Certified Senior Advisors agree to uphold the highest ethical standards for the benefit and protection of the health and welfare of older adults.